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BUS101 Capital University MITTLER

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Securities Markets   provides opportunities for businesses and investors  
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Opportunities of Securities Markets   funds can be raised to finance expsenses, investors can share growth and success of emerging firms  
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Roles of Investment Bankers   assist/issue new securities, underwrite issues, sells to institutional investors  
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Advantages of Bonds   no vote, interest is tax deductible, temporary source of funds, can be repaid before maturity date  
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Disadvantages of Bonds   increase debt, legal obligation to pay interest, rapid maturity rate  
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Specialty Bonds   Sinking Funds, Callable, Convertible  
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What is stock?   ownership, certificate, dividens, common vs. preferred  
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Advantages of Stock   no repayment, no legal obligation, does not create debt  
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Disadvantages of Stock   voting rights, dividends not-tax deductible, tough to manage  
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Investment Criteria   1.Risk 2. yield 3. duration 4. liquidity 5. tax consequences  
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Standards and Poors   provider of independent credit ratings, investment risks, investment information  
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investing in Stock   consider.... growth vs. income, capital gain vs. dividends, blue chip vs. penny, market order, limit order, stock split  
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Stock Splits   shares split up to 50%, lower price increases demand, increase in demand increases price, shares go up a very small %, profit made  
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Mutual Fund   organization that buys stocks and bonds then sells shares in those securities to the public. investors can invest in many companies at a low price  
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Diversification   buying different types of investments; different bonds, different stocks. reduces overall risk of investment  
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Junk Bonds   high risk, high interest, debenture bonds that attract risk takers  
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debenture bonds   unsecured bonds given out only to firms with good reputation  
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Stock on Margin   investor buys up to 50% the cost of a stock from broker so they can own stock without paying full price  
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Commodity Exchange   buying and selling precious metals, minerals and agricultural goods  
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Stock Quotes   % change in YTD $, high/low $, Company and symbol, last dividend/share, dividend yield, P/E ratio, # of shares traded, Closing price, net-change price  
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Why Money?   economy dependence, money vs. barter, unit of value, electronic cash, money supply, global exchange  
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Characteristics of good money system   portability, divisibility, stability, durability, uniqueness  
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The Money Supply   1. currency 2. demand deposits 3. total M1 4. time deposits & money market accts. 5. total M2  
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FRS (Federal Reserve Structure)   buys, sells govt. securities, foreign currencies, lends money to banks, regulates credit, collects economy data, processes checks  
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Accounting Vs. Financing   recording data vs. analyzing data and making decisions  
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8 Responsibilities of Financial Managers   1. Planning 2. Budgeting 3. obtaining funds 4. controlling funds 5. collecting funds. 6. auditing 7. managing taxes 8. advising superiors financially  
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Why do firms fail?   1. undercapitalization 2. poor control of cash flow 3. inadequate expense control  
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Financial Managers Ask clients   1. what are your goals? 2. when do you want to reach them? 3. what have you done to progress towards your goals already? 4. willing to take risks? 5. interest in involvement with monitoring  
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Financial Planning   Forecasting long and short term needs, Budgeting, Establishing financial control  
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3 Types of Budgets   Capital, Cash, Operating  
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Capital Budgeting   spending plans  
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Cash Budgeting   management of cash flow  
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Operating Budgeting   master budgeting  
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Financial Needs of Firms   daily operations, credit operations, acquire inventory, capital expenditurs  
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Debt vs. Equity financing (from a firm prospective)   borrowing and owing money vs. retained earnings within or selling stock  
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IPO   initial public offering  
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Promotion   inform and remind a target market about product, persuade them to participate in exchange  
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Promotion MIX   Personal sales, public relations, advertising, sales promotion  
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Integrated Marketing Communication   comprehensive use of promotion tools to create a strategy  
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Advertising   paid or non-paid personal communication through various mediums and identification of sponsor  
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Propaganda   non-personal communication that does not identify sponsor  
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Product Placement   putting the product where it can be seen  
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Interactive promotion   establishing a dialogue between buyer and seller to create a mutual, beneficial exchange  
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Personal selling   selling face to face  
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7 steps of Selling Process   1. prospecting and qualifying 2. pre-approach 3. approach 4. presentation 5. answer objections 6. close sale 7. follow-up  
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trial close   tool used to force finalization of sale. focuses on specific details  
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5 B2B selling steps   1. approach 2. ask questions 3. presentation 4. close sale 5. follow up  
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Public relations   listen to public, change policies and procedures, inform people that you're responding to their needs  
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Publicity   information distributed via the media. not controlled or paid for by sponsor  
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sales promotion   sampling, word of mouth  
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Push strategy   convince wholesalers and retailers to stock merchandise so customer walks in, sees it, buys it  
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Pull strategy   heavy advertising and promotional efforts so that customer request product from retailers  
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6 Accounting cycle   1. analyze source documents 2. recording data in journal 3. transfer data to ledger 4. take a trial balance 5. prepare financial statements 6. analyze financial statements  
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3 Financial statements   1. Balance Sheet 2. Income Sheet 3. Cash flow statement  
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Balance sheet   financial condition on specific date  
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Income sheet   summary of revenues, costs of goods and services for a specific period of time  
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Cash Flow statement   summary of money coming in and going out of firm  
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Liabilities   debt, what you owe  
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3 Type of liabilites   accounts payable, notes payable, bonds payable  
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Accounts Payable   current liabilities involving money owed to others for merchandise or services purchased on credit but not yet paid for.  
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Notes payable   loans, things to be paid back either short term or long term  
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bonds payable   money lent to the firm that will be repaid long term  
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Assets   cash, tangible items  
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3 types of Assets   current assets, fixed assets, intangible assets  
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current assets   items to be turned into cash within a year. Cash, accounts receivable, inventory  
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Fixed assets   long term assets , land, buildings and equipment  
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intangible assets   long-term assets with no physical form. Patents, trademarks, copyrights and goodwills.  
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Equity   what you own (net worth)  
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Owner's equity   amount of business that belongs to owner minus any liabilites owed by the business  
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Retained earnings   accumulated earnings from a firm's profitable operations that were kept in the business and not paid out to stockholders in dividends  
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NET LOSS OR INCOME   resources left over  
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Revenues   value of what a firm received for goods sold, services rendered and other financial sources  
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Current Ratio   current assets/current liabilities= # of current sales for every $1 of current liabilities  
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Acid-Test Ratio   cash + accounts receivable + marketable securities/ current liabilities= # of potential assets for every $1 of liabilities  
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Leverage (Debt) ratio   measure the degree to which the firm relies on borrowed fund in its operations. Total liabilities/ owner's equity= % of borrowed funds that must be repaid  
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3 Profitability Ratios   EPS (earnings per share) Return on sales, return on equity  
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EPS   net income after taxes/# outstanding common stock shares= $/share  
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Return on sales   Net income/net sales= % company's income gained from sales acheived  
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Return on Equity   net income after tax/ owner's total equity= % of money earned for each dollar invested  
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Common stock   located in income sheet. REMEMBER STOCK IS REFERRED IN HUNDREDS SO MAKE SURE TO ACCOUNT FOR TWO WHOLE PLACES  
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Activity Ratios   how well firms turn resources into profits  
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Inventory Ratio   speed of inventory moving through the firm and its conversion into sales. Inventory turnover= cost of goods sold/ average inventory= # times.  
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