Chapter 10
Help!
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| Marketing Plan | A plan used by a business to guide its marketing process to a desired conclusion.
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| Marketing Objectives | Are what a business wants to accomplish through its marketing efforts.
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| Marketing Mix | Made up of five marketing strategies you will use to reach your market.
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| Brand | The name, symbol, or design used to identify a product.
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| Package | The physical container or wrapper that holds the product.
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| Label | The part of the package used to present information.
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| Product Positioning | Refers to how consumers see your product compared to the competition's product.
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| Product Mix | All of the products a company makes or sells.
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| Channel of Distribution | The path a product takes from producer (or manufacturer) to final user (or consumer).
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| Intermediaries | These are the people or businesses that move products between producers and final users.
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| Intensive Distribution | Involves placement of a product in all suitable sales outlets.
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| Selective Distribution | Limits the number of sales outlets in an area.
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| Exclusive Distribution | Limits the number of outlets to one per area.
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| Marketing Tactics | Activities that need to be taken to carry out the marketing plan.
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| Private Brand | A brand that is owned and initiated by a wholesaler or retailer.
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| Guarentee | An assurance of the quality of a product.
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| Diversification | Is the process of investing in products or businesses with which you are not currently involved.
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
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