| Word |
 |
|
| Defintion |
|
|
| Market Research |
is a process designed to identify solutions to a specific marketing problem by systematically gattering and analyzing data. |
| Primary data |
is information collected for the fist time to anaylaze a specific situation. |
| Secondary data |
Information that already has been collected for purposes other than your current research project. |
| Primary Research Methods;what are they? |
Surveys; Observation; Experimental Method. |
| Surveys there are three types, what are they? |
Personal, telephone, abd mail interviews. |
| Secondary Reasorce Methods; what are they? |
Sale and marketing magazines; The U.S. Department of Commerce; Trade associations; and Business publications. |
| What are the six steps in the research process? |
1. Identify a need or define a store's problem.2. Obtain primary and Secondary data.3. Organize your data.4. Anayalze Your data.5. Recomment solutions.6. Implement a plan of action. |
500 Words
