| Flap 1 | Flap 2 |
| Short Term Memory | Activated memory that holds a few items briefly. |
| Long Term Memory | The relatively permanent and limitless storehouse of the memory system. |
| Sensory Memory | The immediate, brief recording of sensory information in the memory system. |
| Automatic Processing | Unconscious encoding of incidental information. |
| Effortful Processing | Encoding that requires attention and conscious effort. |
| Rehearsal | The conscious repetition of information. |
| Imagery | Mental pictures; a powerful aid to effortful processing, especially when combined with semantic coding. |
| Chunking | Organizing items into familiar manageable units. |
| Mnemonics | Memory aids, especially those techniques that use vivid imagery and organizational devices. |
| Iconic Memory | A momentary sensory memory of visual stimuli. |
| Echoic Memory | A momentary sensory memory of auditory stimuli. |
| Amnesia | The loss of memory. |
| Implicit Memory | Retention independent of conscious recollection. |
| Explicit Memory | Memory of facts and experiences that one can consciously know and declare. |
| Hippocampus | A neural center that is located in the limbic system and helps process explicit memories for storage. |
| Recall | A measure of memory in which the person must retrieve information learned earlier. |
| Recognition | A measure of memory in which the person need only identify items previously learned. |
| Déjà vu | The eerie sense that “I have experienced this before.” Cues from current situation may trigger retrieval of an earlier experience. |
| Misinformation Effect | Incorporating misleading information into ones memory of an event. |
| Acoustic Codes | Represent information as sequence of sounds. |
| Visual Codes | Represent stimuli as pictures |
| Semantic Codes | Represent an experience by its general meaning. |
| Encoding | The first stages of memory process where information is put into memory codes. |
| Storage | The 2nd step in memory process which refers to the maintenance of information over time. |
| Retrieval | The 3rd step in memory process which finds information stored in memory and brings it to consciousness. |
| Episodic Memory | Memory of any even one was present at. |
| Semantic Memory | Memory of general knowledge one was not present at. |
| Procedural Memory | Memory of how to do things. (Ex: Ride a bike) |
| Transfer-Appropriate Processing | Theory suggests that the critical determinant of memory is how the encoding process matches up with what is ultimately retrieved. |
