Marketing Principal
| Description: | Marketing Principal |
| Category: | Marketing |
| Created by: | Bearcat188 on 2009-10-15 |
| Question | Answer |
| Marketing | The process of planning, pricing, promoting, selling and distributing products to consumers. |
| Traditional | Ideas, goods, and services |
| Sport | Goods, services, and entites |
| Devolpment of sprots marketing | evolutiion of sport brodcasting, Product extenision/promotinal strategies Growth of sponsershp, |
| Roone Arledge | ABC executive who realized sport had to be entertaining. Monday Night Football |
| Bill Veeck | Recognized the team must provide other reasons than the game for people to attend and support the franchise ex: fireworks and theme nights |
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