| Question |
Answer |
| Roone Arledge |
He made sports fun and entertaining. and he worked for ABC started monday night football. |
| Marketing |
is the process of planning pricing promotion, distrubution , of a product. |
| Billy Veeck |
wanted to put entertainment into the game. wanted the team to get crowds to come even if the team is garbage. |
| sponsorship |
is aquireing rights with an event, for the purpose of deriving the benifit for an orgonization. (1852) |
| Spalding |
came up with the term official. turned his name into sports goods,(official apparrell of the NFL is REEBOK) |
| Mark McCormack |
started athletes endorement deals(IMG company)He did it with Arnold Palmer. |
| Fan identification |
is when fans become emotionally connected to the team "were going to the Ship" |
| Matt Levine |
credited for market research in the sports |
| focus group |
get small group that has predetermined sports topics(asking to take part in taste test ex) |
| Pass by interviews |
interviews in heavy traffic areas. |
| what is the marketing mix |
the conrolled varibles a company puts together to satisfy a target group |
| Functions |
Product, place, promotion, price |
| Target Market |
the people they are trying to reach with a new product. |
| Mass Marketing |
When a organization markets to everyone, not smart. |
| Segmentaion |
Identifying the sub groups, surveys, questionair, grouping based on |
| Demographics |
age,money made ethnicities |
| Psychographics |
Stats such as preferences or behavior |
| Geographical |
Stats based on where they live region or zip codes |
| Personal Selling |
direct contact, face-to-face presentation; seller persuades buyer |
| Advertising |
one way communication; pay to promote products Ethnic Marketing Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) Generational Marketing |
| Publicity |
Media exposure that’s free; Disadvantage: one has no control over what is written. |
| Sales Promotion |
special activities to increase sales; includes a customer incentive or gimmick. |
| Ethnic Marketing |
Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) |
| Mainstream products |
made at a manufacturing site then shipped to a location where customers can buy them. |
| sports event |
produced distributed and produce no shelf life. |
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mr. charles11
