| Question |
Answer |
| What is true about social classes in United States? |
Show distinct product preferences in clothing and automobiles |
| Who are the most affluent subculture in America and have $450 billion dollars of spending power annually? |
Asian Americans |
| What is a black box? |
The buyer's characteristics that influence how he or she perceives or reacts to the stimuli as well as the buyer's decision process that effects the behavior. |
| Marketers try to find these to discover new products that may be wanted |
Cultural shifts |
| Who are people within a reference group who, because of special skills, knowledge, and personality, or other characteristics, exert influence on others? |
Opinion leaders |
| Who shares the company's passion for their products with a large circle of friends and acquaintances for insider information and rewards. |
Brand evangelists |
| Who are becoming very attractive to the market? They are ideal for travel, restaurants, high tech home entertainment products, and convenient services. |
Mature consumers |
| What is not true about mature consumers? |
They place more importance on brand names and are brand loyal than any other age groups. |
| What are social classes? |
Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. |
| What members of the buying center have formal and informal power to select or approve the final suppliers? |
Deciders |
| Buying activity consists of? |
Buying center and buying decision process |
| GE is like other companies because... |
Most of its business comes from commercial and industrial customers |
| This is not a way businesses and consumer markets differ |
Decision processes |
| In one way or another, large companies sell to |
Other companies |
| Business marketers in comparison with consumer marketers deal with |
far fewer but far larger buyers |
| What business buying situation is the marketer's greatest opportunity and challenge? |
New task |
HHS Shrek
