| Question |
Answer |
| Business |
Individuals or organizations trying to make a profit by providing products that satisfy peoples needs. |
| Product |
A good or service with tangible and intangible characteristics that provide satisfaction and benefits. |
| Her definition of product |
A good or service with characteristics/attributes that meet or provide consumers needs. |
| Management |
Focus on employees, coordinates employees actions, organizing people for efficiency, motivates employees toward business goals |
| Marketing |
Focus on satisfying customers, determines what products people want, determines the price, determines distribution, determines promotion. |
| Finance |
Primary responsibility of owners, obtaining money, using money efficiently, accountants, stock brokers, bankers |
| Marketing Mix |
Planned mix of the controllable elements of a product's marketing plan commonly termed as 4P's: product, price, place, and promotion. |