| Question |
Answer |
| Motionmarks |
A trademark identified by moving images associated with a brand or company. |
| Brand Extension |
The developement and introduction of new products that expand the brand and take advantage of the recognition and image of an established brand name. |
| Crossover |
A brand strategy that uses an expansion of the popular appeal of an artist or work by achieving success in another market or style. |
| Archived |
A brand strategy that uses legendary actors and singers. |
| Entertainment Franchise |
A brand strategy that uses series of films, programs, or character portrayals planned to expand the character's activities in a series. |
| Brand name |
A word or words, letters, or numbers representing a brand that can be spoken. |
| Trademarks |
A device that legally identifies ownership of a registered brand or trade name. |
| Brand Identity |
A consistent image or feeling that consumers recognize when encountering the brand. |
| Brand Mark |
A brand name and symbol. |
| Soundmarks |
A trademark identified by a sound associated with a brand or company. |
| Product placement |
The appearance of a product as a prop in afilm or TV show, in exchange for a fee paid by the product's advertise. |
| Gross Profit |
Revenue minus the cost of the goods sold. |
| Net Profit |
gross profit minus expenses. |
| Profit margin |
The difference between the expenses and the retail price, expressed as a percentage or a dollar amount. |
| Reach and Frequency |
The number of people exposed to an advertisement and the number of times thay are exposed to it. |
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