| Question |
Answer |
| Marketing Plan |
A plan used by a business to guide its marketing process to a desired conclusion. |
| Marketing Objectives |
Are what a business wants to accomplish through its marketing efforts. |
| Marketing Mix |
Made up of five marketing strategies you will use to reach your market. |
| Brand |
The name, symbol, or design used to identify a product. |
| Package |
The physical container or wrapper that holds the product. |
| Label |
The part of the package used to present information. |
| Product Positioning |
Refers to how consumers see your product compared to the competition's product. |
| Product Mix |
All of the products a company makes or sells. |
| Channel of Distribution |
The path a product takes from producer (or manufacturer) to final user (or consumer). |
| Intermediaries |
These are the people or businesses that move products between producers and final users. |
| Intensive Distribution |
Involves placement of a product in all suitable sales outlets. |
| Selective Distribution |
Limits the number of sales outlets in an area. |
| Exclusive Distribution |
Limits the number of outlets to one per area. |
| Marketing Tactics |
Activities that need to be taken to carry out the marketing plan. |
| Private Brand |
A brand that is owned and initiated by a wholesaler or retailer. |
| Guarentee |
An assurance of the quality of a product. |
| Diversification |
Is the process of investing in products or businesses with which you are not currently involved. |
Beef Production
