| Question |
Answer |
| The minimum level of necessities and luxuries required to maintain an individual or a group at a common level of comfort. |
Standard of Living |
| Form of communication designed to reach a large number of people. |
Mass Media |
| A paid public announcement, usually emphasizing desirable qualities, to persuade you to buy an item or a service. |
Advertisement |
| Someone who uses goods. |
Consumer |
| The amount of time you would spend to find products or services you want. |
Search Time |
| Something that you would like to have but can live without. |
Want |
| Interpretation of a product or service in a social context. |
Social Meaning |
| Everything that affects or is affected by human consumption. |
Consumer Behavior |
| Something that you can't live without. |
Need |
| Why do advertisements provide biased information? |
The purpose of an advertisement is to sell you something. |
| Why are models used in advertisements? |
They portray how you wish you looked. |
| How does advertising educate consumers? |
Advertising teaches consumers about the purpose, features, benefits, and value of the advertised product. |
| How does advertising promote materialism? |
Advertisements promote products as symbols of status and success. |
| All marketing activities, such as advertising, sales promotions, event sponsorships, and public relations. |
Marketing Mix |
| The use of superlative in advertising. |
Puffery |
| An advertising department in a company whose main business is not advertising. |
In-house Agency |
| An agency that specializes in developing creative concepts, writing creative text, and providing artistic services. |
Creative Boutique |
| Specializes in buying media time and space. |
Media-Buying Service |
| A company made up of professionals who specialize in providing creative and business services involved in planning, preparing, and placing advertisements. |
Advertising Agency |
| Specialize in helping clients prepare advertising for new interactive media. |
Interactive Agencies |
| Distinct group of productive or profit-making businesses. |
Industry |
| Individuals or companies that perform specialized services for advertisers and advertising agencies. |
External Facilitators |
| Why isn't puffery illegal? |
Puffery is legal because the courts believe consumers understand that superlatives are not necessarily true. |
| What characteristics can be a basis for a community? |
Location or common interests can form a community. |
| What impact can advertising have on your wants? |
Advertising can create wants. |
| Consists of six to twelve consumers and a professional moderator who discuss the product. |
Focus Group |
| Group of people with a common characteristic or interest living within a larger society. |
Community |
| Process of making an advertiser's product different from other products in the consumer's mind. |
Positioning |
| Statistical characteristics of human populations. |
Demographics |
| Subgroup of the market chosen to be the focus of the marketing and advertising campaign. |
Target Segment |
| Formalized act or series of acts that is performed frequently. |
Ritual |
| Integrated pattern of behavior, knowledge, and beliefs that are acquired from a group and passed on to future generations. |
Culture |
| Group of customers with common characteristics. |
Market Segment |
| Thorough investigation of the planning, preparation, and placement of advertisements. |
Advertising Research |
| Group sharing the same economic or social status. |
Social Class |
| Why are rituals important? |
Rituals reflect the values of a culture. |
| How is brand loyalty passed from one generation to the next? |
When children leave home and begin to shop for themselves, they often buy the same products nad brands their parents bought. |
| How does an advertiser show consistency over time? |
Consistency over time requires that the advertiser send the same simple message day after day. |
BIOL3326 Forms
