| Question |
Answer |
| Marketing |
process of planning and executing the conception, pricing, promotion, and distribution (4 Ps) of ideas, goods and services to create exchanges (with customers) that satisfy individual and organizational objectives |
| Name a type of traditional rating system being used for the internet today |
Nielsen The Nielsen rating system which was the traditional rating system for TV is now rating the Internet. http://www2.acnielsen.com/products/ |
| Corporate & company web sites are built for what purpose? |
They promote their marketing positioning and their own philosophy, size, history, and other characteristics to attract and retain quality management, consistent workers, dedicated investors, and capable, knowledgeable, through, or inspirational leadership |
| Product or service information sites are built for what purpose? |
The primary purpose of these sites is not direct sales; such sites are more similarto general advertising than to direct response marketing. |
| Transaction oriented sites? |
Many are immediately recognizablel as purveyors of something-r-other, w/ the site's pages devoted to the product's features, benefits, & pricing. Other sites combine an educational or informational mission with direct selling. |
| Relationship building sites |
Some sites emphasize this communication, working to keep clients informed and providing ways for those clients to communicate their thoughts, opinions, and questions to the marketing, sales, customer service,and/or management representatives of the site. |
| Direct selling aka? |
Business to business (B2B) or consumer to consumer (C2C) selling |
| Women make up what percentage of users on the net? |
48% |
| Women handle what percentage of a household's purchase decisions? |
80% |
| Men use the internet for what? |
They surf more than women. |
| Women use the internet for what? |
Gathering information: (business / career/ family/ shopping/ health/ travel/ computer)
Sending and receiving e-mail
Chatting
|
| What content sites are popular among women? |
iVillage, Oxygen, & Women.com |
| Web 2.0 |
use the power of the Internet to hook people together to create content, share expertise, and provide checks and balances through social interaction. |
| SEO |
Search Engine Optimization
combines programming w/ business, persuasion, sales, & a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in organic sections of search engine pg |
MedTemCP5 Word+Pics
