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MKTG FINAL formula
| Question | Answer |
|---|---|
| sales | price x quantity |
| price | (benefits - cost) / $ |
| value | benefit - cost or benefit/price |
| profit | revenue - costs |
| total costs | fixed costs + variable costs |
| cost plus pricing | selling price / (1 - % markup) |
| Gross Margin | selling price - cost of good sold (CGS) |
| markup | Price x (1 + Decimal Markup) |
| margin as a percentage of cost | cost/ (markup x 100) |
| margin as a percentage of selling price | markup / selling price |
| markup 2 | (Selling Price – Purchase Price)/ Purchase Price |
| margin | (Selling Price – Purchase Price)/ Selling Price |
| contribution per unit | Selling Price – Variable Cost |
| profit margin | product contribution per unit / selling price |
| break even volume | Fixed Cost / (Price – Variable Cost) |
| profit | (merchandise sold x margin) - expenses |
Created by:
asculpepper
on 2012-05-03