Save
Busy. Please wait.
Log in with Clever
or

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever
or

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Chp. 11 Marketing

QuestionAnswer
Retailing All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Retailer A business whose sales come prmarily from retailing.
Specialty store A retail store that carries a narrow product line with a deep assortment within that line.
Department store A retail organization that carries a wide variety of product lines-each line is operated as a seperate department managed by specialist buyers or merchandisers.
Supermarket A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
Convenience store A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
Superstore A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
Category killer giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees.
Service retailer A retailer whose product line is actually a service, including hotels, airlines, banks, colleges, and many others.
Discount store A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.
Warehouse club Off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts to members who annual membership fees.
Chain stores Two or more outlets that are commonly owned and controlled.
Franchise A contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the rights to own and operate one or more units in the franchise system.
Shopping center A group of retail businesses planned, developed, owned, and managed as a unit.
Wheel-of-retailing concept A concept that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.
Wholesaling All activities involved in selling goods and services to those buying for resale or business use.
Wholesaler A firm engaged primarily in wholesaling activities.
Merchant wholesaler Independently owned business that takes title to the merchandise it handles.
Broker A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
Agent A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
Created by: tgrant01
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards