Save
Busy. Please wait.
Log in with Clever
or

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever
or

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Chp. 5 Marketing

QuestionAnswer
Consumer Buyer Behavior The buying behavior of final consumers - individuals and households who buy goods and services for personal consumption.
Consumer Market All the individuals and households who buy or acquire goods and services for personal consumption.
Culture The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
Subculture A group of people with shared value systems based on common life experiences and situations.
Social class Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
Group Two or more people who interact to accomplish individual or mutual goals.
Opinion Leader Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
Online Social Networks Online social communities - blogs, social networking Web sites, or even virtual worlds - where people socialize or exchange information and opinions.
Lifestyle A person's pattern of living as expressed in his or her activities, interests, and opinions.
Personality The unique psychological characteristics that lead to relatively consistent and lasting responses to one's enviroment.
Motive (drive) A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
Perception The process by which people select, organize, and interpret information to form a meaningful picture of the world.
Learning Changes in an individual's behavior arising from experience.
Belief A descriptive thought that a person holds about something.
Attitude A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
Cognitive Dissonance Buyer discomfort caused by postpurchase conflict.
New Product A good, service, or idea that is perceived by some potential customers as new.
Adoption Process The mental process through which an individual passes from first hearing about an innovation to final adoption.
Business Buyer Behavior The buying behavior of the organizations that buy goods and services for use in the production of other products and services or for the purpose of reselling or renting them to others at a profit.
Derived Demand Business demand that ultimately comes from (derives from) the demand for consumer goods.
Straight Rebuy A business buying situation in which the buyer routinely reorders something without any modifications.
Modified Rebuy A business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers.
New task A business buying situation in which the buyer purchases a product or service for the first time.
Systems selling (solution selling) Selling a complete solution to a problem, helping buyers to avoid all the seperate decisions involved in a complex buying situation.
Buying Center All the individuals and units that participate in the business buying - decision process.
Value Analysis An approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
Created by: tgrant01
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards