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Ch13: Marketing

Chapter 13: Initiating the Sale

the retail sales approach that offers assistance service approach
the retail sales approach that welcomes the customer greeting approach
the retail sales approach that focuses on the product merchandise approach
expressing oneself through body language non-verbal communication
require more than a yes or no answer open-ended questions
to set up or begin establish
A single thing in a set, group, or list item
a choice from among two or more things alternative
look for seek
ways to determine customer needs observe, listen, question
to improve or purify refine
7 steps: Approach, determine, present, overcome objections, close the sale, suggestion selling, relationship building selling process
Created by: kweenbee30 on 2012-02-15

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