Save
Busy. Please wait.
Log in with Clever
or

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever
or

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Mktg 1030 Ch 1

Vocab Chap 1

QuestionAnswer
marketing processes for creating, capturing and delivering offerings that have value for customers.
marketing plan a timetable outlining specific marekting activities for a specified period of time.
exchange the trade of things of value between buyer and seller.
marketing mix set of marketing activities, viz., product, price, place and promotion.
goods tangible items
services intangible customer benefits produced by people or machines
ideas opinions, programs, and philosophies requiring promotion.
biz to consumer marketing process of selling merchandise or services from one business to another.
Biz to Biz marketing processing of selling merchandise from one business to another.
C 2 C marketing Selling products from one customer to another.
value relationship of benefits to cost or what ou get for what you pay
value cocreation customers act as collaborators to add value to product
transactional orientation focusing on a series of individual transactions, like selling used cars
relational orientation focusing on developing a long-term relationship with the customer
customer relationship management programs and systems that build loyalty among most valued customers.
supply chain group of firms that make and deliver products and services to retailer or customer
entrepreneur people who organize, operate and assume risk of a business.
Created by: lrowe
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards