Welcome to StudyStack, where users create FlashCards and share them with others. Click on the large flashcard to flip it over. Then click the green, red, or yellow box to move the current card to that box. Below the flashcards are blue buttons for other activities that you can try to study the same information.
Test Android StudyStack App
Please help StudyStack get a grant! Vote here.
or...
Reset Password Free Sign Up

Free flashcards for serious fun studying. Create your own or use sets shared by other students and teachers.


incorrect cards (0)
correct cards (0)
remaining cards (0)
Save
0:01
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the Correct box, the DOWN ARROW key to move the card to the Incorrect box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

Correct box contains:
Time elapsed:
Retries:
restart all cards


Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Ch31: Marketing

Chapter 31: Branding, Packaging, & Labeling

QuestionAnswer
a name, term, design, symbol, combonation of these elements that identifies a product or service and distinguishes it from its competitors. brand
also called a product brand, is a word, group of words, letters, or numbers that represent a product or service. brand name
also called corporate brand, identifies and promotes a company or a division of a particular corporation. trade name
a unique symbol, coloring, lettering, or other design element. brand mark
specific type of brand mark, one with human form or characteristics. trade character
word, symbol, name, device, or a combonation of these elements that is given legal protection by the federal government. trademark
also called producer brands, are owned and initiated by national manufacturers or by companies that provide services. national brands
also called private brands, store brands, dealer brands, or private labels, are developed and owned by wholesalers and retailers. Private distributor brands
products that do not carry a company identity. generic brands
is a branding strategy that uses an existing brand name to promote a new or improved product in a company's product line. brand extension
a legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee. branding licensing
a combonation of manufacturer, private distributer, and generic brands as a strategy to sell products. mixed-brand
combines one or more brands in the manufactur of a product or in the delivery of a service. co-branding
the physical container or wrapping for a product. package
the practice of packaging different products and services together. mixed bundling
when two or more similar products are places on sale for one package price. price bundling
packages with preformed plastic molds surrounding individual items arranged on a backing. blisterpacks
incorporates a technology that keeps food fresh without refridgeration for extended periods. aseptic packaging
packaging that is used by companies to promote social and political causes. cause packaging
an information tag, wrapper, seal, or imprinted message that is attached to a product or its package. label
gives the brand name, trademark, or logo. brand label
gives information about the product's use, construction, care, performance, and other features. descriptive label
states the quality of the product. grade label
Created by: kweenbee30 on 2011-11-08



bad sites Copyright ©2001-2014  StudyStack LLC   All rights reserved.