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RMAR

ch18

QuestionAnswer
fixtures equipment used to display merchandise
grid layout parallel aisles with merchandise on shelves on both sides of the aisles
racetrack layout (loop) provides a major aisle that loops around the store to guide customer traffic around different departments within the stores
free-form layout (boutique layout) arranges fixtures and aisles in an symmetric pattern
category signage used within a particular department or sector of the store, category signs are usually smaller than directional signs
promotional signage displayed in windows to entice the customer into the store
point of sale signs are placed near the merchandise they refer to so that customers know its price and other detailed information
lifestyle images retailer may use various images, such as pictures of people and places, to create moods that encourage customers to buy the products
digital signage includes signs whose visual content is delivered digitally through a centrally managed and controlled network and displayed on a television monitor or flat-panel screen
feature areas those areas within a store designed to get the customers' attention
freestanding displays fixtures or mannequins located on aisles designed primarily to attract customers' attention and bring them into a department
cash wraps (point-of-purchase (POP) counters (checkout areas) places in the store where customers can purchase merchandise
end caps displays located at the end of an aisle
promotional aisle (area) space used to display merchandise that is being promoted
sales per square foot a measure of space productivity used by most retailers since rent and land purchases are assessed on a per-square-foot basis
sales per linear foot a measure of space productivity used when most merchandise is displayed on multiple shelves of long gondolas, such as in grocery stores
demand/destination merchandise products that customers have decided to buy before entering the store
impulse products products that are purchased without prior plans
planogram diagram that shows how and where specific SKUs should be placed on retail shelves or displays to increase customer purchases
visual merchandising presentation of a store and its merchandise in ways that will attract the attention of potential customer
straight rack consists of a long pipe suspended from supports in the floor or attached to a wall
rounder (bulk fixture or capacity fixture) round fixture that sits on a pedestal
four-way fixture (feature fixture) round fixture that sits on a pedestal
gondolas extremely versatile
idea-oriented presentation method of presenting merchandise based on a specific idea or the image of the store
price lining when retailers offer a limited number of predetermined price points and/or price categories within another classification
vertical merchandising merchandise is presented vertically using walls and high gondolas
tonnage merchandising display technique in which large quantities of merchandise are displayed together
frontal presentation method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye
atmospherics refer to the design of an environment through visual communications, lighting, colors, music, and scent that stimulate customers; perceptual and emotional responses and ultimately affect their purchase behavior
popping the merchandise focusing spotlights on special feature areas and itmes
Created by: danicita3387 on 2011-05-03



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