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MKT Chapter 5
| Question | Answer |
|---|---|
| consumer buyer behavior | the buying behavior of final consumer-individuals, and households tha buy goods and services for personal consumptions |
| consumer market | all the individuals and households that buy or acquire goods and services for personal consumption |
| culture | the set of basic values, perceptions,wants, and behaviors learned by a member of society from family and other important institutions |
| subculture | a group of people with shared value systems based on common life experiences and situations |
| social class | relatively permanent and ordered divisions in a society whose members share similar values, interests,and behaviors |
| group | two or more people who interact to accomplish individual or mutual goals |
| opinion leader | person within a reference group who, because of special skills, knowledge, personality, or other characteristics exerts social influence on others |
| online social networks | online social communities-blogs, social networks web sites, or virtual worlds where people socialize or exchange info and opinions |
| lifestyle | a person's pattern of living as expressed in his or her activities, interests, and opinions |
| personality | the unique psychological characteristics that distinguish a person or group |
| motive (drive) | a need that is sufficiently pressing to direct the person to seek satisfaction of the need |
| perception | the process by which people select, organize, and interpret info to form a meaningful picture of the world |
| learning | changes in an individuals behavior arising from experience |
| belief | a descriptive thought that a person holds about something |
| attitude | a persons consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea |
Created by:
stophammertime1290
on 2011-02-10