or...
Reset Password Free Sign Up


incorrect cards (0)
correct cards (0)
remaining cards (0)
Save
0:01
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the Correct box, the DOWN ARROW key to move the card to the Incorrect box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

Correct box contains:
Time elapsed:
Retries:
restart all cards



Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Princ. of Marketing

Kotler, Armstrong, Principles of Marketing 11th ed, Ch 15 vocab

QuestionAnswer
Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
Advertising objective A specific communication task to be accomplished with a specific target audience during a specific period of time
Advertising agency A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs
Sales promotion Short-term incentives to encourage the purchase or sale of a product or service
Sample A small amount of a product offered to customers for trial
Coupon Certificate that gives buyers a saving when they purchase a specified product
Cash refund offer (rebate) Offer to refund part of the purchase price of a product to consumers who send a “proof of purchase” to the manufacturer
Price pack (cents-off deal) Reduced price that is marked by the producer directly on the label of package
Premium Good offered either free or at low cost as an incentive to buy a product
Advertising specialty Useful article imprinted with an advertiser’s name, given as a gift to consumers
Patronage reward cash or other award for the regular use of a certain company’s products or services
Point-of-purchase (POP) promotion Display and demonstration that takes place at the point of purchase or sale
Contests, sweepstakes, games Promotional events that give consumers the chance to win something—such as cash, trips, or goods—by luck or through extra effort
Discount A straight reduction in price on purchases during a stated period of time
Allowance Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer’s products in some way
Public relations Building good relations with the company’s various publics by obtaining favorable publicity, building up a good “corporate image,” and handling or heading off unfavorable rumors, stories, and events
Created by: cannons on 2010-09-30



Copyright ©2001-2014  StudyStack LLC   All rights reserved.