Busy. Please wait.

Forgot Password?

Don't have an account?  Sign up 

show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.

By signing up, I agree to StudyStack's Terms of Service and Privacy Policy.

Already a StudyStack user? Log In

Reset Password
Enter the email address associated with your account, and we'll email you a link to reset your password.

Remove ads
Don't know (0)
Know (0)
remaining cards (0)
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Sport Marketing Test

sports marketing state test review 09-10

4 P's of Marketing Mix Product, Price, Promotion, Place & (People)
Relationship between Event and Sponsor sales/promotion & money
Relationship between Sponsor and Fan product/services & money
Relationship between Fan and Event entertainment/merchandise & money
2 kinds of goods Tangible and Intangible
Service? performance for someone else
Marketing OF SPORTS marketing of sports property
Marketing THRU SPORTS Non-sports products to advertise
Demographics? Age, gender, religion, etc...
Psychographics? Interest and activities
Behavior? Based on rate of use
Geographics? State, county, city, region, area, climate
Two kinds of sports Organized and Unorganized
Two kinds of sports players Amatuer and Professional
6 goals of sponsorship Increase Sales, Increase Awareness, Be competative, Reach Target Market, Build Customer Relationships and Develop Image.
Arbitary Allocation? All you can afford
Competative Parity? Look at your competator and put in same amount
Objective & Task? Based on goals and reaching them
Percentage of Sales? number of sales you have
Sportscape? design of venue
Exclusivity? Only one for rights (Coca-cola at Olympics)
Title/Signiture? Delta Center, Staples Center, Energy Solutions Arena, etc...
Leveraging? Getting as much as possible from a sponsorship agreement
2 types of sponsorships and promotions primary sponsorship and co-promotions
R.O.I? Return on investment
P.S.L ticketing? personal seat license
Season ticketing? buy for a block of games/season
Group ticketing? discount rate for large group
Luxury box ticketing? perchased or leased by buisness or company
5 things of promotion mix advertising, personal selling, sales promotions, public relations, and sponsorship
Ad Schedule? when programs/promothions will run
Created by: 1452985903