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Marketing

Marketing Test Notes 12/02/08

WordDefinition
Loss Leather try to upsale on a few items. Thats not on stock but have love prices.
Key Stone Pricing Whatever the store has to pay to buy the product, sell it higher to get money back. You doble the price it sells.
Covent Emptor Buyer Beware
Margin/markup diffense of cost & selling price
SRP Suggestive Retail Price
Markup ON COST. For example $1.00+ 30%= 1.30
MARKUP on price. For example $1.30-30%=$0.39
Expanison new items to a exasitng line.
Modification old item make it new or make it better.
Development totally new item. (no one has herd or seen it before)
Deletion delete old items to make room for new items.
Multiple Priceing low price item and buy it a certain # for a certian $-price. For example 3 for_______.
Seasonal Goods Holiday items. Like Christmus, Easter, Mothers Day, etc.
Staple Goods Food or everyday items. Like bread, milk, aspirn, etc.
Covieseince Goods Snack Food items. Like candy, chips, pretiles, etc.
Fashion Goods Clothes items. Like L.L bean, Express, Jay Crew, etc.
Product mix All items of the store.
Product line the depements. Like womens, mens, childrens, etc.
Product item One cetain product that does not belong to the product line.
Created by: FredYugi
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