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Marketing
Marketing Test Notes 12/02/08
Word | Definition |
---|---|
Loss Leather | try to upsale on a few items. Thats not on stock but have love prices. |
Key Stone Pricing | Whatever the store has to pay to buy the product, sell it higher to get money back. You doble the price it sells. |
Covent Emptor | Buyer Beware |
Margin/markup | diffense of cost & selling price |
SRP | Suggestive Retail Price |
Markup | ON COST. For example $1.00+ 30%= 1.30 |
MARKUP | on price. For example $1.30-30%=$0.39 |
Expanison | new items to a exasitng line. |
Modification | old item make it new or make it better. |
Development | totally new item. (no one has herd or seen it before) |
Deletion | delete old items to make room for new items. |
Multiple Priceing | low price item and buy it a certain # for a certian $-price. For example 3 for_______. |
Seasonal Goods | Holiday items. Like Christmus, Easter, Mothers Day, etc. |
Staple Goods | Food or everyday items. Like bread, milk, aspirn, etc. |
Covieseince Goods | Snack Food items. Like candy, chips, pretiles, etc. |
Fashion Goods | Clothes items. Like L.L bean, Express, Jay Crew, etc. |
Product mix | All items of the store. |
Product line | the depements. Like womens, mens, childrens, etc. |
Product item | One cetain product that does not belong to the product line. |