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MIM
Question | Answer |
---|---|
What is an example of marketing information that a business could gather by surveying customers | Location of the company's market |
Which characteristic of useful marketing information is represented by the statement "The benefits of using the information should be greater than the expense of gathering the data used to generate this information?" | Cost effectiveness |
What is an internal source of marketing information for a business? | Inventory Records |
In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a: | marketing-information management system |
Computerized storage for information and facts | database |
a marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions | Marketing information management |
An organized way of continuously gathering, sorting,analyzing, evaluating, and distributing marketing information | marketing information system |
The process of gathering, recording, and analyzing data about a specific issue, situation, or concern that affects a market. | marketing research |
Facts collected specifically for the problem or project at hand | primary |
facts and figures that have been collected for purposes other than the project at hand | secondary |
facts and figures located inside the company | internal |
facts and figures available in locations outside the company | external |
An approximate judgement or calculation is an | estimate |
Something that actually exists is a | fact |
A connection, association, or involvement is referred to as a | relationship |
Data collected from internal sources, external sources or marketing resources is | Marketing information |
Type of data-collection based on feelings and interpretations | qualitative |
usually includes a 7t-point rating scale with bi-polar phrases | semantic |
type of itemized rating scale in which feelings are given numerical values | quantitative |
same number of favorable and unfavorable responses | balanced |