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marketing

QuestionAnswer
1 what is an example of a marketing-research method that is used to collect primary data? customer survey
2 what is the advantage in using personal interview to collect marketing data? high flexibility
3 what is the common method of collecting research data that often involves the use of questionnaires? mail survey
4 how can ill designed questionnaires affect survey participates? can decrease their response rate
5 when should researchers ask potentially sensitive questions during an interview? towards the end of the interview.
6 __________ same number of favorable and unfavorable responses balance
7 __________ data collection method that allows the use of simulations. internet
8 information a company collects for a specific purpose is... primary data
9 method used for gather, analyzing and sorting data is.... marketing-information system
10 _________ facts and figures located inside the company. internal
11 facts and figures available in locations outside the company external
12 facts and figures that have been collected for purposes other than the project at hand secondary
13 what does the selling function involve that makes it so important contacting customers
14 group of potential customers Market
15 when the group is considered as a whole with all the marketing activities; using a single marketing plan Mass Market
16 a subgroup of a larger market that share one or more characteristics Market Segment
17 the process of dividing a larger market into smaller parts Market Segmentation
18 statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation Demographic Segmentation
19 markets divided by where the customer lives Geographic Segmentation
markets divided by social and psychological 20 characteristics. (Lifestyles, morals, values, & interests) Psychographic Segmentation
21 include where the customer can obtain the products Place Decisions
22 objectives set to achieve a specified purpose that should have measurability and a deadline established Goals
23 specific actions for carrying out strategies and ultimately the goal Tactics
24 wholesalers, agents, or retailers (middlemen) Intermediary
25 buy products from the manufacturer taking ownership and then reselling to other wholesalers or retailers Wholesalers
26 do not take ownership but instead represent a business and assist in the sales transaction Agents
27 buy their products from manufacturers or wholesalers and sell directly to the consumer Retailers
28include what to make or obtain as the business’s product mix. Level of quality, features, branding, packaging, service, and warranty are items to decide and develop for each product Product Decisions
29 includes four basic strategies called the 4 P’s or elements of marketing. For each strategy, decisions have to be made for each product the business offers to best reach their target market Marketing Mix
30 Planned, personalized communication designed to influence purchase decisions that ensure customer satisfaction Selling
31 A fact or characterstic of a product Feature
32 Type of producer that changes the shapes or forms of material so that they will be useful to consumers Manufacturer
33 Tangible objects Goods
34 Business that buys consumer goods or services and sells them to the ultimate consumer Retailer
35 People who assume the risks of starting and operating a business Entrepreneur
36 Movement of resources from resource owners to producers and producers to consumers Economic Flow
37 Process or activity of using goods and services for personal use Ultimate Consumption
38 System in which people make and spend their incomes Economy
39 Basic principles that govern your behavior Ethics
40 Sales procedure in which the sales person shows the customer benefits of the product's features Sales Presentation
41 A single marketing plan used to reach all consumers-chewing gum or light bulbs Mass Marketing
42 Narrowing markets, by identifying very specific characteristics, into a more specific group of people. Niche Marketing
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Created by: samir123
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