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marketing
Question | Answer |
---|---|
1 what is an example of a marketing-research method that is used to collect primary data? | customer survey |
2 what is the advantage in using personal interview to collect marketing data? | high flexibility |
3 what is the common method of collecting research data that often involves the use of questionnaires? | mail survey |
4 how can ill designed questionnaires affect survey participates? | can decrease their response rate |
5 when should researchers ask potentially sensitive questions during an interview? | towards the end of the interview. |
6 __________ same number of favorable and unfavorable responses | balance |
7 __________ data collection method that allows the use of simulations. | internet |
8 information a company collects for a specific purpose is... | primary data |
9 method used for gather, analyzing and sorting data is.... | marketing-information system |
10 _________ facts and figures located inside the company. | internal |
11 facts and figures available in locations outside the company | external |
12 facts and figures that have been collected for purposes other than the project at hand | secondary |
13 what does the selling function involve that makes it so important | contacting customers |
14 group of potential customers | Market |
15 when the group is considered as a whole with all the marketing activities; using a single marketing plan | Mass Market |
16 a subgroup of a larger market that share one or more characteristics | Market Segment |
17 the process of dividing a larger market into smaller parts | Market Segmentation |
18 statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation | Demographic Segmentation |
19 markets divided by where the customer lives | Geographic Segmentation |
markets divided by social and psychological 20 characteristics. (Lifestyles, morals, values, & interests) | Psychographic Segmentation |
21 include where the customer can obtain the products | Place Decisions |
22 objectives set to achieve a specified purpose that should have measurability and a deadline established | Goals |
23 specific actions for carrying out strategies and ultimately the goal | Tactics |
24 wholesalers, agents, or retailers (middlemen) | Intermediary |
25 buy products from the manufacturer taking ownership and then reselling to other wholesalers or retailers | Wholesalers |
26 do not take ownership but instead represent a business and assist in the sales transaction | Agents |
27 buy their products from manufacturers or wholesalers and sell directly to the consumer | Retailers |
28include what to make or obtain as the business’s product mix. Level of quality, features, branding, packaging, service, and warranty are items to decide and develop for each product | Product Decisions |
29 includes four basic strategies called the 4 P’s or elements of marketing. For each strategy, decisions have to be made for each product the business offers to best reach their target market | Marketing Mix |
30 Planned, personalized communication designed to influence purchase decisions that ensure customer satisfaction | Selling |
31 A fact or characterstic of a product | Feature |
32 Type of producer that changes the shapes or forms of material so that they will be useful to consumers | Manufacturer |
33 Tangible objects | Goods |
34 Business that buys consumer goods or services and sells them to the ultimate consumer | Retailer |
35 People who assume the risks of starting and operating a business | Entrepreneur |
36 Movement of resources from resource owners to producers and producers to consumers | Economic Flow |
37 Process or activity of using goods and services for personal use | Ultimate Consumption |
38 System in which people make and spend their incomes | Economy |
39 Basic principles that govern your behavior | Ethics |
40 Sales procedure in which the sales person shows the customer benefits of the product's features | Sales Presentation |
41 A single marketing plan used to reach all consumers-chewing gum or light bulbs | Mass Marketing |
42 Narrowing markets, by identifying very specific characteristics, into a more specific group of people. | Niche Marketing |
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