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Communications Ch 15

Speaking to Persuade

Anchors: Attitudes or beliefs that act as a personal standard for judging other messages.
Appeal to authority: A fallacy in which someone serves as a spokesperson outside his or her area of expertise.
Appeal to popular opinion: A fallacy based on the premise that the listener should think or act the same way as a substantial group of people.
Argument: a statement of belief, or claim, presented with evidence and reasoning.
Claims of fact: Statements about the truth or falsity of some assertion or statement.
Claims of policy: Statements that ask listeners to consider a specific course of action.
Claims of value: Statements that ask listeners to form a judgement or evaluation.
Deduction: Reasoning that starts with a general statement and draws a specific conclusion.
Ethos: The ethics or credibility of the speaker.
Fallacy: An error in reasoning.
False cause: A fallacy that implies a cause-and-effect relationship where none exists.
False choice: A fallacy in which the speaker presents a false dichotomy between two choices.
Foot in the door: The technique of starting with a small request and then following later with a more substantial one.
Hasty generalization: A fallacy in which the speaker draws a conclusion about a group or general condition based on limited examples.
Induction: Reasoning from a particular instance to a generalization.
Latitude of acceptance: The range of positions a listener is likely to accept or tolerate.
Latitude of noncommitment: The range of positions a listener neither accepts or rejects.
Latitude of rejection: The range of positions a listener is likely to reject or consider intolerable.
Logos: Arguments based on logic or reason.
Motivated sequence: A persuasive speech structure designed to move audiences toward taking immediate action.
Mythos: The use of myths, legends, and folktales as persuasive appeals.
Name-calling: A fallacy based on attacking a speaker's physical or character traits rather than the content of his or her argument.
Pathos: Arguments based on emotional appeals.
Persuade: Influence others by reinforcing or changing their beliefs.
Slippery slope: A fallacy based on the assumption that once a single step is taken, many other destructive ones are sure to follow.
Social judgement theory: Evaluation of persuasive messages based on the beliefs we already hold.
Speech that calls for action: Persuasive speaking aimed to move the audience to a specific behavior.
Speech that convinces: Persuasive speaking that urges listeners to accept contentious facts, evaluate beliefs, or support actions.
Speech that reinforces: Persuasive speaking that attempts to strengthen existing attitudes, beliefs, or values.
Syllogism: A form or reasoning that draws a conclusion based on two premises.
Created by: foster1317