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Unit 1 vocab SEM


Sports Marketing The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas goods and services to create exchanges that satisfy individual and organizational objectives.
Sporting Event An experience you can see feel and participate in.
Sporting Goods Tangible manufactured products that make the game possible.
Personal Training Participating in an exercise class at the local health club.
Sports Information ESPN, Sports Illustrated, and newspapers.
Unorganized participants Walk in the woods, jogging, and freedom from rules.
Organized participants Have rules.
Sanctioning bodies NCAA, MLB, MBA, MMA.
Amateurs Not paid to play, regulated on local, state, and national level.
Professionals Are paid but follow strict rules by their governing body. It is their occupation.
Spectators Observers of the sporting event.
Sponsors Businesses or organizations that pay to associate their names or products with a sporting event.
Event Marketing Designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization.
Corporate Events Theme parties, VIP events, incentive travel.
Private events Weddings, birthdays, family events, and anniversaries.
Entertainment Marketing Involves entertainment to develop, promote, and distribute goods and services to satisfy the wants and needs of customers.
Advertising Print, broadcast and social media.
Community relations Public communications within the community to enhance image.
Media relations Press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube.
Sponsorship manager Finding business partners with the same target market.
Event planner Coordinates all event aspects.
Hospitality manager Coordinates business clients and consumer hospitality.
Volunteer/Vendor coordinator Recruits volunteers to work events and works with vendors.
Marketing director Manages all aspects of the marketing department including all social media.
Product service maagement Concepts and procedures necessary to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.
Product The goods and services a business will offer to its customers.
Non-sport events Concerts, Festivals, and conventions.
Licensed merchandise Apparel team and player specific.
Sports Media Tv,Radio,Internet and Newpapers.
Sport Services Rented goods,services. Owned goods and services.
Branding The overall impression consumers get from it’s unique name, design or symbol.
Separability Close link between the product and the provider.
Perishability If they’re not consumed immediately, they will be gone forever.
Inconsistent The quality of a product’s performances is impossible to guarantee over a period of time.
Consistent The quality of a product’s performances is possible to guarantee over a period of time
Brand awareness Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
Brand image the consumers’ beliefs about the company and/or its goods or services.
Brand equity the perception of added value a product has as a result of its brand name
Brand loyalty the extent of the faithfulness of consumers to a particular brand.
Licensing the permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee.
Licensor the rights-holder of the name, logo, or trademark.
Licensee the company paying for the permission to use the name, logo, or trademark.
Sports licensing a contractual agreement by which a sports team, athlete or organization gives a company a license to use its name, logo or trademark on the company’s products.
Trademark a word, phrase, symbol, logo or design that identifies and distinguishes the company from others.
Endorsement Athletes go into contracts with companies to promote their product by “tying” their name to it.
Royalties Percentage of actual sales
Testimonial statement or advertisement
Appearance(association) an action whereby the endorser appears at an event.
Naming rights a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event
Sponsorship Sponsorship is completed financially or through the provision of products or services to support an event, activity, person, or organization where two or more parties benefit from the arrangement in the form of a partnership
Ambush marketing when a company will expose their products/logo at an event without authorization or payment
Complaint a customer’s dissatisfaction expressed orally, silently or in writing
Disagreeable Customer Customers who are unpleasant and hard to help
Domineering/superior Customer Overly confident customers who feel they know more & are better than the average person
Dishonest Customer Customers who intentionally attempt to avoid paying part or all of the price for a product
Suspicious Customer Customers who doubt or questions everything and may want facts and proof before being convinced something is true
Slow/Methodical Customer Customers who require a lot of time to make a purchase because of indecisiveness
Argumentative Customer customers who seem to look for problems, disagree, question or look for error
Impatient Customer customers who show verbally and nonverbally that they do not want to wait
Leave-me-alone Customer customers do not want any assistance or advice
Irritable/Moody customers who display any attitude making it difficult for the sales personnel
Insulting customers that get frustrated and take it out on the sales person
Complaining customers who think everything is wrong
Tagline a brief description of your company or product.
Brand mark Symbol This type of symbol represents the company in a simple but bold manner
Word mark a uniquely styled font type that spells out the company or brand name
Letter mark Are exclusively typographic
Combination Mark the combination of a symbol and a word mark
Emblem An emblem logo encases the company name within the design
Created by: cornea